Как пишется ральф лаурен

Flagship store on Madison Avenue
Formerly	Polo Ralph Lauren Corporation
Type	Public
Traded as	NYSE: RL (Class A) S&P 500 component
Industry	Fashion
Founded	1967; 56 years ago
Founder	Ralph Lauren
Headquarters	New York City , U.S.
Number of locations	493 (2021)
Area served	Worldwide[1]
Key people	Ralph Lauren (Executive Chairman, CCO) David Lauren (Vice Chairman, CIO) Patrice Louvet (President, CEO)
Products	Luxury clothing Footwear Fragrances Housewares Furniture Jewelry
Services	Tailoring
Revenue	US$6.182 billion (2018)[2]
Operating income	US$498 million (2018)[2]
Net income	US$163 million (2018)[2]
Total assets	US$6.143 billion (2018)[2]
Total equity	US$3.457 billion (2018)[2]
Number of employees	18,250[3] (2017)
Subsidiaries	Polo Jeans Company, LLC Ralph Lauren Home Collections, Inc. Ralph Lauren Media, LLC Ralph Lauren Watch and Jewelry Company SÀRL (50%) RL Fragrances, LLC
Website	ralphlauren.com

Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, producing products ranging from the mid-range to the luxury segments. They are known for marketing and distributing products in four categories: apparel, home, accessories, and fragrances. The company’s brands include the mid-range Chaps brand, to the sub-premium Lauren Ralph Lauren brand, to the premium Polo Ralph Lauren, Double RL, Ralph Lauren Childrenswear, and Denim & Supply Ralph Lauren brands, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands. Ralph Lauren licenses its name and branding to Luxottica for eyewear; L’Oréal for fragrances and cosmetics; Hanesbrands for underwear and sleepwear; Kohl’s and Hollander Sleep Products for bedding; Designers Guild for fabric and wallpaper; and EJ Victor for home furniture.^[4]

History[edit]

Ralph Lauren was one of several design leaders raised in the Jewish community in the Bronx, along with Calvin Klein and Robert Denning.^[5][6]

Lauren started The Ralph Lauren Corporation in 1967 with men’s ties. At 28 years-old, Lauren worked for the tie manufacturer Beau Brummell. He persuaded the company’s president to let him start his own line. Drawing on his interests in sports, Lauren named his first full line of menswear «Polo» in 1968. He worked out of a single «drawer» from a showroom in the Empire State Building and made deliveries to stores himself.^[7]

By 1969, the Manhattan department store Bloomingdale’s sold Lauren’s men line exclusively. It was the first time that Bloomingdale’s had given a designer his own in-store shop. In 1971, Ralph Lauren Corporation launched a line of tailored shirts for women, introducing the Polo player emblem on the shirt cuff. The first full women’s collection was launched the following year.^[8]

1972 marked the opening of Ralph Lauren’s store on Rodeo Drive in Beverly Hills, California, his first freestanding store.^[9] In 1972, Lauren released a short-sleeve cotton shirt in 24 colors. This design, emblazoned with the company’s famed logo—that of a polo player, became the brand’s signature look. In 1977 Ralph Lauren Corporation introduced a signature cotton mesh polo shirt in various colours, featuring the polo player logo on the chest.

In 1974, Ralph Lauren outfitted the male cast of The Great Gatsby in costumes chosen from his Polo line — a 1920s-style series of men’s suits and sweaters, except for the pink suit which Lauren designed especially for Robert Redford’s Jay Gatsby. In 1977, Diane Keaton and Woody Allen wore Lauren’s clothes in the Oscar-winning film, Annie Hall.^[10]

In 1978, the first Ralph Lauren fragrances, produced by Warner-Lauren, Ltd were launched at Bloomingdale’s. Lauren for women, and Polo the men’s cologne. This was the first time that a designer introduced two fragrances – one for men and one for women – simultaneously.^[8]

The company entered the European market and went international in 1981 with the opening of the first freestanding store in New Bond Street in the West End of London, England. Lauren opened his first flagship in the Rhinelander mansion on Madison Avenue and 72nd Street in New York City in 1986.^[11] On June 12, 1997, the company becomes a publicly traded company on the New York Stock Exchange.^[12]

The 98-seat restaurant, RL, opened in March 1999 in Chicago adjacent to its largest and world flagship Ralph Lauren store at the corner of Chicago and Michigan Avenues on the Magnificent Mile.^[13] It was followed by the opening of two additional restaurants – Ralph’s at 173 Boulevard Saint Germain Paris store in 2010 and The Polo Bar at Polo’s store in New York in 2015.^[14]

The company launched its website and online shop in 2000 as polo.com by RL Media (a cooperation between Ralph Lauren and NBC). In 2007, Ralph Lauren Corporation acquired the NBC share of RL Media and the website was relaunched as ralphlauren.com. In September 2015, it was announced that Stefan Larsson would replace the company’s founder, Ralph Lauren, as CEO in November. Lauren stayed on as executive chairman and chief creative officer.^[15][16]

In February 2017, it was announced that Larsson had agreed to leave his position as CEO effective May 1, 2017 due to differences with Lauren.^[17] On May 17, 2017, Ralph Lauren named Patrice Louvet President and Chief Executive Officer.^[18] Louvet most recently served as Group President, Global Beauty at Procter & Gamble (P&G).^[19] He took over on July 17, 2017.^[20][21][22]

In October 2020, Ralph Lauren Corporation announced that it would transition its Chaps brand to a fully licensed business model to focus on its core brands, reduce its direct exposure to the North American department store channel, and setting up the Chaps brand to be nurtured with an experienced partner.^[23] Also in October, Ralph Lauren Corporation has appointed former Obama administration consultant Valerie Jarrett to the board of directors.^[24][25]

In May 2021, Ralph Lauren Corporation announced it would sell its Club Monaco brand to private equity firm Regent LP.^[26]

Brands[edit]

• Ralph Lauren Women’s Collection and Ralph Lauren Purple Label: Ralph Lauren Collection for women, launched in 1971, ranges from handmade evening gowns to sportswear. Launched in 1994, Ralph Lauren Purple Label^[27] for men offers suiting, custom tailored made-to-measure suits and sportswear, as well as benchmade footwear and made-to-order dress furnishings, accessories, and luggage.^[28]
• Ralph Lauren Watches and Fine Jewelry: In 2009 Ralph Lauren, together with luxury group Compagnie Financière Richemont SA, launched a collection of timepieces through the Ralph Lauren Watch & Jewelry Co. In 2010, the Ralph Lauren Watch & Jewelry Co. also introduced collections of jewelry.^[29]
• Ralph by Ralph Lauren: Launched in 1994, Ralph by Ralph Lauren offers suit separates, sport coats, vests, and topcoats.^[30]
• Polo Ralph Lauren: Men’s Polo, Ralph Lauren’s first complete line of sportswear and tailored clothing launched in 1967. In 2014, Women’s Polo was launched.^[31]
• Polo Sport: Polo Sport launched in 1992, a line of activewear for sports and fitness. In 2014, Ralph Lauren debuted the PoloTech Shirt, which featured smart fabric technology that supposedly «captures robust biometrics from the wearer».^[32]
• Double RL: Founded in 1993 and named after Ralph Lauren and his wife Ricky’s “RRL” ranch in Colorado, RRL offers men a mix of selvage denim, vintage apparel, sportswear and accessories, with roots in workwear and military gear.^[33]
• Lauren Ralph Lauren: Lauren for Women launched in 1996, offering sportswear, denim, dresses, activewear, and accessories and footwear at a cheaper price point. Lauren for Men offers men’s tailored clothing, including suits, sport coats, dress shirts, dress pants, tuxedos, topcoats, and ties at a cheaper price point.^[34] This brand generally slots above Chaps in price, but below Polo Ralph Lauren.
• Polo Golf and RLX Golf: Polo Golf launched in 1990 and RLX Golf launched in 1998.^[35]
• Pink Pony: Established in 2000, a percentage of sales from all Pink Pony products benefit the Pink Pony Fund and other major cancer charities around the world. Pink Pony primarily consists of women’s sportswear and accessories. All Pink Pony items feature a pink Polo Player.^[36]
• Polo Ralph Lauren Children: Items include polo knit shirts and cashmere cable sweaters.^[37]
• Denim & Supply Ralph Lauren: The Denim & Supply Ralph Lauren line launched in 2011, inspired by the warehouse and artist communities of Brooklyn, New York, and authentic style found in the music festival scene.^[38] Denim & Supply was discontinued in September 2016.
• Chaps: A mid-range brand featuring men’s casual sportswear.^[39] The brand previously also offered women’s clothing until it was discontinued in early 2022. The Chaps brand is available primarily at Belk, Boscov’s, Hudson’s Bay and Meijer stores (and until the end of 2021, Kohl’s stores), and is priced to compete with Authentic Brands Group’s/Centric Brands’ Izod brand. The brand can also occasionally be found at several off-price stores such as Ross, T.J. Maxx, Macy’s Backstage, and Nordstrom Rack. Since Fall 2021 the brand has also been available at Walmart. The brand is currently licensed to O5 Apparel.^[40]
• American Living: Ralph Lauren launched American Living for men and women in 2008, a mid-range lifestyle brand created exclusively for JCPenney.^[41] This line was comparable to the Chaps line, but was marketed as a more exclusive line, unlike Chaps which is sold at multiple retailers. This line was discontinued in 2012 due to poor sales. A second American Living line was sold at Macy’s; this American Living line only included women’s clothing and was discontinued in 2019.
• Ralph Lauren Home and Paint: Ralph Lauren Home, the first complete home collection from an American clothing designer, makes its debut in 1983 with home furnishings and accessories. Ralph Lauren Home includes furniture, bed and bath linens, china, crystal, silver, decorative accessories and gifts, as well as lighting, fabric, wall covering, and floor covering. Ralph Lauren launched Paint in 1995, now with over 400 palettes.^[42]
• Fragrance: In 1978, Ralph Lauren launched his first fragrances: Lauren for women and Polo for men. Originally produced by Warner-Lauren, Ltd, L’Oréal now produces the Ralph Lauren Fragrances for men and women, including World of Polo (Polo, Polo Blue, Polo Black, Polo Red), Ralph Lauren Romance, Midnight Romance and the Big Pony Collections For Women and For Men.^[43]
• Ralph Lauren Restaurants: RL Restaurant Chicago opened in 1999, adjacent to its largest Ralph Lauren flagship store in the world on Michigan Avenue along the Magnificent Mile. In 2010, Ralph’s was opened in the courtyard and converted stables at 173 Boulevard Saint Germain Paris flagship store. In August 2014, Ralph’s Coffee opened on the second floor of the Polo Flagship store in New York City. The Polo Bar, adjacent to the New York City Polo Flagship store, opened in January 2015.^[44]

Stores[edit]

The Company ended Fiscal 2016 with 493 directly operated stores: 144 Ralph Lauren stores, 77 Club Monaco stores and 272 Polo factory stores. The company also operated 583 concession shop locations worldwide at the end of the year.^[45]

In addition to Company-operated locations, international licensing partners operated 93 Ralph Lauren stores and 42 dedicated shops, as well as 133 Club Monaco stores and shops at the end of Fiscal 2016.

Ralph Lauren operates its representative flagship stores in New York City on Madison Avenue – for menswear in the former Rhinelander Mansion, and for womenswear and home in another structure, across the street, which opened in 2010. The company also manages flagships, for retailing Ralph Lauren collections, in Chicago, Manhasset, Greenwich (USA), London, Milan, Tokyo, Moscow, Kyiv and Paris.^[46]

[edit]

USTA[edit]

In 2005, The United States Tennis Association selects Ralph Lauren Corporation as the official apparel sponsor for the U.S. Open. As part of the partnership, all on-court ball persons and officials were dressed in specially-designed Ralph Lauren apparel. This was Polo’s first tennis sponsorship.^[47]

Wimbledon[edit]

In 2006, Ralph Lauren Corporation became the official outfitter of Wimbledon. Lauren is the first designer in the tennis tournament’s history to be chosen to create uniforms for all on-court officials.^[48][49]

Australian Open[edit]

In 2020, Ralph Lauren Corporation became the official outfitter of the Australian Open.^[50]

U.S. Olympic Team[edit]

Ralph Lauren Corporation is the exclusive Official Parade Outfitter for the U.S. Olympic and Paralympic Teams, with the right to manufacture, distribute, advertise, promote, and sell products in the U.S. which replicate the Parade Outfits and associated leisure wear. The company has established a partnership with athletes serving as brand ambassadors and as the faces of the advertising, marketing, and public relations campaigns.^[51][52]

Ralph Lauren Corporation partners with the United States Olympic Committee to become an Official Outfitter of the U.S. Olympic Team, for the 2008 Summer Olympics in Beijing, 2010 Winter Olympics in Vancouver, 2012 Summer Olympics in London, 2014 Winter Olympics in Sochi and 2016 Summer Olympics in Rio.^[53]

Ralph Lauren designs the official Opening Ceremony and Closing Ceremony parade outfits for the U.S. teams in addition to an assortment of village-wear apparel and accessories.^[54]

Previously, the corporation received negative press when it was found to have sourced the clothing it supplied to the 2012 athletes from China,^[55] so it vowed to source everything it produced for the 2014 Olympics from the US. Kraemer Textiles Inc. spun around 6,000 pounds^[56][57] of Merino wool yarn from Imperial Stock Ranch in Oregon, which was then sent to Longview Yarns in North Carolina to be dyed. The clothing assembly was completed by Ball of Cotton in California. Ultimately, 40 American vendors were involved with production.^[58]

Leadership[edit]

• Executive Chairman: Ralph Lauren (since 1967)
• Chief Executive Officer: Patrice Louvet (since 2017)

Former chief executives[edit]

1. Ralph Lauren (1967–2015)
2. Stefan Larsson (2015–2017)

Philanthropy[edit]

In 1989, it co-founded the Nina Hyde Center for Breast Cancer Research at Georgetown University Hospital in Washington D.C. in memory of the late Post fashion correspondent.^[59]

In 1994, Ralph Lauren acted as chairman and creates the name and symbol for Fashion Targets Breast Cancer, a charitable initiative of the CFDA that marshals the goodwill and services of the fashion industry to raise public awareness and funds for breast cancer internationally.^[60]

In 2000, Ralph Lauren Corporation launched its Volunteer Program, which energises employees and creates meaningful connections with the communities in which they work.^[61]

On September 15, 2000, Ralph Lauren Corporation launched the Pink Pony Campaign, a national initiative to reduce disparities in cancer care by raising awareness as well as enhancing prevention, screening, and treatment in poor and underserved communities.^[62]

In 2001, the Polo Ralph Lauren Foundation established the American Heroes Fund following September 11 to allow Polo’s 10,000 employees worldwide, as well as their customers, the opportunity to participate in the relief effort.^[63]

In 2003, Ralph Lauren established the Ralph Lauren Center for Cancer Care and Prevention in Harlem. The center is a collaboration between Ralph Lauren, Memorial Sloan-Kettering, and North General Hospital in Harlem, New York City.^[64]

In 2004, the Polo Fashion School was established, in which company executives work with inner-city youth to offer insights into the fashion business.^[65]

Established in 2006, the Polo Jeans G.I.V.E. (Get Involved Volunteer Exceed) campaign was created to inspire and encourage community service through volunteerism by supporting the efforts of dedicated volunteers and their causes.^[66]

In 2008, the Star-Spangled Banner, the original 1813 flag that inspired Francis Scott Key to write the National Anthem, was preserved by a $10 million contribution to Save America’s Treasures from Polo Ralph Lauren in 1998. The flag was then unveiled on Wednesday, November 19, 2008, in a new gallery at the Smithsonian National Museum of American History, in Washington D.C.^[67]

In July 2013, Ralph Lauren Corporation announced its commitment to restore the elite École des Beaux-Arts in Paris, one of the most influential art schools in France.^[68]

In 2014, Ralph Lauren Corporation partnered with The Royal Marsden NHS Foundation Trust, the largest and most comprehensive cancer center in Europe, to develop a world-class breast cancer research facility. In 2016, Ralph Lauren Corporation opened the Royal Marsden Ralph Lauren Center for Breast Cancer Research.^[69]

In March 2020, Ralph Lauren Corporation donated $10m and started making isolation gowns and medical masks to support the COVID-19 fight.^[70]

In May 2022, The Ralph Lauren Foundation announced $25 million worth of commitments to fund, expand or establish five Ralph Lauren cancer centers. The commitment will benefit institutions with a National Cancer institute (NCI) designation, including Georgetown Lombardi Comprehensive Cancer Center, the Memorial Sloan Kettering (MSK) ralph Lauren Center and three additional locations.^[71]

Controversy[edit]

Levi Strauss lawsuit[edit]

Levi Strauss & Co. filed a lawsuit against Abercrombie & Fitch and the RL Corporation in July 2007 for trademark infringement. It alleged that the separate retailers used Levi’s trademarked pocket design of connected arches in the design of some of their respective products.^[72]

South African Polo trademark issues[edit]

The Polo brand sold in South Africa is not affiliated with the Ralph Lauren brand. An independent South African company trademarked the Polo name and logo in South Africa.^[73][74]

Filippa Hamilton photo controversy[edit]

In 2009, Ralph Lauren apologized for digitally retouching a photograph of model Filippa Hamilton to make her look thinner.^[75] Hamilton also claims that she was fired by the company a few days later.^[76]

Accusations of intellectual property violation by Cowichan Tribes[edit]

After branding the sale of sweaters online as «Cowichan», it was reported that Cowichan Tribes would take «steps to communicate with Ralph Lauren and ensure that our product and name is protected».^[77] A petition through Change.org was set up to encourage Ralph Lauren to take action. This resulted in the product line being taken out of circulation and all mention of the name was removed from the Ralph Lauren website; there have been no further complaints from the Cowichan Tribe since.^{[citation needed]}

Howard Smith[edit]

In March 2022, Howard Smith, Ralph Lauren Corp.’s chief commercial officer, resigned after a board investigation found that his actions had breached the company’s code of conduct. The apparel said it “learned of concerns about Mr. Smith’s personal behavior recently”, and the board of directors’ audit committee initiated an independent investigation with the help of outside counsel. The firm didn’t go into detail about the claims but said the inquiry found that Mr. Smith’s actions broke the company’s code of conduct and ethics and that his resignation was required.^[78]

See also[edit]

• Tom Ford
• Perry Ellis
• Geoffrey Beene
• Bill Blass
• Billy Reid
• Joseph Abboud

References[edit]

External links[edit]

• Ralph Lauren – consumer website
• Ralph Lauren – corporate website
• Business data for Ralph Lauren Corporation:
  • Google
  • SEC filings
  • Yahoo!

Coordinates: 40°45′47″N 73°58′17″W / 40.76307°N 73.97137°W

Flagship store on Madison Avenue
Formerly	Polo Ralph Lauren Corporation
Type	Public
Traded as	NYSE: RL (Class A) S&P 500 component
Industry	Fashion
Founded	1967; 56 years ago
Founder	Ralph Lauren
Headquarters	New York City , U.S.
Number of locations	493 (2021)
Area served	Worldwide[1]
Key people	Ralph Lauren (Executive Chairman, CCO) David Lauren (Vice Chairman, CIO) Patrice Louvet (President, CEO)
Products	Luxury clothing Footwear Fragrances Housewares Furniture Jewelry
Services	Tailoring
Revenue	US$6.182 billion (2018)[2]
Operating income	US$498 million (2018)[2]
Net income	US$163 million (2018)[2]
Total assets	US$6.143 billion (2018)[2]
Total equity	US$3.457 billion (2018)[2]
Number of employees	18,250[3] (2017)
Subsidiaries	Polo Jeans Company, LLC Ralph Lauren Home Collections, Inc. Ralph Lauren Media, LLC Ralph Lauren Watch and Jewelry Company SÀRL (50%) RL Fragrances, LLC
Website	ralphlauren.com

Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, producing products ranging from the mid-range to the luxury segments. They are known for marketing and distributing products in four categories: apparel, home, accessories, and fragrances. The company’s brands include the mid-range Chaps brand, to the sub-premium Lauren Ralph Lauren brand, to the premium Polo Ralph Lauren, Double RL, Ralph Lauren Childrenswear, and Denim & Supply Ralph Lauren brands, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands. Ralph Lauren licenses its name and branding to Luxottica for eyewear; L’Oréal for fragrances and cosmetics; Hanesbrands for underwear and sleepwear; Kohl’s and Hollander Sleep Products for bedding; Designers Guild for fabric and wallpaper; and EJ Victor for home furniture.^[4]

History[edit]

Ralph Lauren was one of several design leaders raised in the Jewish community in the Bronx, along with Calvin Klein and Robert Denning.^[5][6]

Lauren started The Ralph Lauren Corporation in 1967 with men’s ties. At 28 years-old, Lauren worked for the tie manufacturer Beau Brummell. He persuaded the company’s president to let him start his own line. Drawing on his interests in sports, Lauren named his first full line of menswear «Polo» in 1968. He worked out of a single «drawer» from a showroom in the Empire State Building and made deliveries to stores himself.^[7]

By 1969, the Manhattan department store Bloomingdale’s sold Lauren’s men line exclusively. It was the first time that Bloomingdale’s had given a designer his own in-store shop. In 1971, Ralph Lauren Corporation launched a line of tailored shirts for women, introducing the Polo player emblem on the shirt cuff. The first full women’s collection was launched the following year.^[8]

1972 marked the opening of Ralph Lauren’s store on Rodeo Drive in Beverly Hills, California, his first freestanding store.^[9] In 1972, Lauren released a short-sleeve cotton shirt in 24 colors. This design, emblazoned with the company’s famed logo—that of a polo player, became the brand’s signature look. In 1977 Ralph Lauren Corporation introduced a signature cotton mesh polo shirt in various colours, featuring the polo player logo on the chest.

In 1974, Ralph Lauren outfitted the male cast of The Great Gatsby in costumes chosen from his Polo line — a 1920s-style series of men’s suits and sweaters, except for the pink suit which Lauren designed especially for Robert Redford’s Jay Gatsby. In 1977, Diane Keaton and Woody Allen wore Lauren’s clothes in the Oscar-winning film, Annie Hall.^[10]

In 1978, the first Ralph Lauren fragrances, produced by Warner-Lauren, Ltd were launched at Bloomingdale’s. Lauren for women, and Polo the men’s cologne. This was the first time that a designer introduced two fragrances – one for men and one for women – simultaneously.^[8]

The company entered the European market and went international in 1981 with the opening of the first freestanding store in New Bond Street in the West End of London, England. Lauren opened his first flagship in the Rhinelander mansion on Madison Avenue and 72nd Street in New York City in 1986.^[11] On June 12, 1997, the company becomes a publicly traded company on the New York Stock Exchange.^[12]

The 98-seat restaurant, RL, opened in March 1999 in Chicago adjacent to its largest and world flagship Ralph Lauren store at the corner of Chicago and Michigan Avenues on the Magnificent Mile.^[13] It was followed by the opening of two additional restaurants – Ralph’s at 173 Boulevard Saint Germain Paris store in 2010 and The Polo Bar at Polo’s store in New York in 2015.^[14]

The company launched its website and online shop in 2000 as polo.com by RL Media (a cooperation between Ralph Lauren and NBC). In 2007, Ralph Lauren Corporation acquired the NBC share of RL Media and the website was relaunched as ralphlauren.com. In September 2015, it was announced that Stefan Larsson would replace the company’s founder, Ralph Lauren, as CEO in November. Lauren stayed on as executive chairman and chief creative officer.^[15][16]

In February 2017, it was announced that Larsson had agreed to leave his position as CEO effective May 1, 2017 due to differences with Lauren.^[17] On May 17, 2017, Ralph Lauren named Patrice Louvet President and Chief Executive Officer.^[18] Louvet most recently served as Group President, Global Beauty at Procter & Gamble (P&G).^[19] He took over on July 17, 2017.^[20][21][22]

In October 2020, Ralph Lauren Corporation announced that it would transition its Chaps brand to a fully licensed business model to focus on its core brands, reduce its direct exposure to the North American department store channel, and setting up the Chaps brand to be nurtured with an experienced partner.^[23] Also in October, Ralph Lauren Corporation has appointed former Obama administration consultant Valerie Jarrett to the board of directors.^[24][25]

In May 2021, Ralph Lauren Corporation announced it would sell its Club Monaco brand to private equity firm Regent LP.^[26]

Brands[edit]

• Ralph Lauren Women’s Collection and Ralph Lauren Purple Label: Ralph Lauren Collection for women, launched in 1971, ranges from handmade evening gowns to sportswear. Launched in 1994, Ralph Lauren Purple Label^[27] for men offers suiting, custom tailored made-to-measure suits and sportswear, as well as benchmade footwear and made-to-order dress furnishings, accessories, and luggage.^[28]
• Ralph Lauren Watches and Fine Jewelry: In 2009 Ralph Lauren, together with luxury group Compagnie Financière Richemont SA, launched a collection of timepieces through the Ralph Lauren Watch & Jewelry Co. In 2010, the Ralph Lauren Watch & Jewelry Co. also introduced collections of jewelry.^[29]
• Ralph by Ralph Lauren: Launched in 1994, Ralph by Ralph Lauren offers suit separates, sport coats, vests, and topcoats.^[30]
• Polo Ralph Lauren: Men’s Polo, Ralph Lauren’s first complete line of sportswear and tailored clothing launched in 1967. In 2014, Women’s Polo was launched.^[31]
• Polo Sport: Polo Sport launched in 1992, a line of activewear for sports and fitness. In 2014, Ralph Lauren debuted the PoloTech Shirt, which featured smart fabric technology that supposedly «captures robust biometrics from the wearer».^[32]
• Double RL: Founded in 1993 and named after Ralph Lauren and his wife Ricky’s “RRL” ranch in Colorado, RRL offers men a mix of selvage denim, vintage apparel, sportswear and accessories, with roots in workwear and military gear.^[33]
• Lauren Ralph Lauren: Lauren for Women launched in 1996, offering sportswear, denim, dresses, activewear, and accessories and footwear at a cheaper price point. Lauren for Men offers men’s tailored clothing, including suits, sport coats, dress shirts, dress pants, tuxedos, topcoats, and ties at a cheaper price point.^[34] This brand generally slots above Chaps in price, but below Polo Ralph Lauren.
• Polo Golf and RLX Golf: Polo Golf launched in 1990 and RLX Golf launched in 1998.^[35]
• Pink Pony: Established in 2000, a percentage of sales from all Pink Pony products benefit the Pink Pony Fund and other major cancer charities around the world. Pink Pony primarily consists of women’s sportswear and accessories. All Pink Pony items feature a pink Polo Player.^[36]
• Polo Ralph Lauren Children: Items include polo knit shirts and cashmere cable sweaters.^[37]
• Denim & Supply Ralph Lauren: The Denim & Supply Ralph Lauren line launched in 2011, inspired by the warehouse and artist communities of Brooklyn, New York, and authentic style found in the music festival scene.^[38] Denim & Supply was discontinued in September 2016.
• Chaps: A mid-range brand featuring men’s casual sportswear.^[39] The brand previously also offered women’s clothing until it was discontinued in early 2022. The Chaps brand is available primarily at Belk, Boscov’s, Hudson’s Bay and Meijer stores (and until the end of 2021, Kohl’s stores), and is priced to compete with Authentic Brands Group’s/Centric Brands’ Izod brand. The brand can also occasionally be found at several off-price stores such as Ross, T.J. Maxx, Macy’s Backstage, and Nordstrom Rack. Since Fall 2021 the brand has also been available at Walmart. The brand is currently licensed to O5 Apparel.^[40]
• American Living: Ralph Lauren launched American Living for men and women in 2008, a mid-range lifestyle brand created exclusively for JCPenney.^[41] This line was comparable to the Chaps line, but was marketed as a more exclusive line, unlike Chaps which is sold at multiple retailers. This line was discontinued in 2012 due to poor sales. A second American Living line was sold at Macy’s; this American Living line only included women’s clothing and was discontinued in 2019.
• Ralph Lauren Home and Paint: Ralph Lauren Home, the first complete home collection from an American clothing designer, makes its debut in 1983 with home furnishings and accessories. Ralph Lauren Home includes furniture, bed and bath linens, china, crystal, silver, decorative accessories and gifts, as well as lighting, fabric, wall covering, and floor covering. Ralph Lauren launched Paint in 1995, now with over 400 palettes.^[42]
• Fragrance: In 1978, Ralph Lauren launched his first fragrances: Lauren for women and Polo for men. Originally produced by Warner-Lauren, Ltd, L’Oréal now produces the Ralph Lauren Fragrances for men and women, including World of Polo (Polo, Polo Blue, Polo Black, Polo Red), Ralph Lauren Romance, Midnight Romance and the Big Pony Collections For Women and For Men.^[43]
• Ralph Lauren Restaurants: RL Restaurant Chicago opened in 1999, adjacent to its largest Ralph Lauren flagship store in the world on Michigan Avenue along the Magnificent Mile. In 2010, Ralph’s was opened in the courtyard and converted stables at 173 Boulevard Saint Germain Paris flagship store. In August 2014, Ralph’s Coffee opened on the second floor of the Polo Flagship store in New York City. The Polo Bar, adjacent to the New York City Polo Flagship store, opened in January 2015.^[44]

Stores[edit]

The Company ended Fiscal 2016 with 493 directly operated stores: 144 Ralph Lauren stores, 77 Club Monaco stores and 272 Polo factory stores. The company also operated 583 concession shop locations worldwide at the end of the year.^[45]

In addition to Company-operated locations, international licensing partners operated 93 Ralph Lauren stores and 42 dedicated shops, as well as 133 Club Monaco stores and shops at the end of Fiscal 2016.

Ralph Lauren operates its representative flagship stores in New York City on Madison Avenue – for menswear in the former Rhinelander Mansion, and for womenswear and home in another structure, across the street, which opened in 2010. The company also manages flagships, for retailing Ralph Lauren collections, in Chicago, Manhasset, Greenwich (USA), London, Milan, Tokyo, Moscow, Kyiv and Paris.^[46]

[edit]

USTA[edit]

In 2005, The United States Tennis Association selects Ralph Lauren Corporation as the official apparel sponsor for the U.S. Open. As part of the partnership, all on-court ball persons and officials were dressed in specially-designed Ralph Lauren apparel. This was Polo’s first tennis sponsorship.^[47]

Wimbledon[edit]

In 2006, Ralph Lauren Corporation became the official outfitter of Wimbledon. Lauren is the first designer in the tennis tournament’s history to be chosen to create uniforms for all on-court officials.^[48][49]

Australian Open[edit]

In 2020, Ralph Lauren Corporation became the official outfitter of the Australian Open.^[50]

U.S. Olympic Team[edit]

Ralph Lauren Corporation is the exclusive Official Parade Outfitter for the U.S. Olympic and Paralympic Teams, with the right to manufacture, distribute, advertise, promote, and sell products in the U.S. which replicate the Parade Outfits and associated leisure wear. The company has established a partnership with athletes serving as brand ambassadors and as the faces of the advertising, marketing, and public relations campaigns.^[51][52]

Ralph Lauren Corporation partners with the United States Olympic Committee to become an Official Outfitter of the U.S. Olympic Team, for the 2008 Summer Olympics in Beijing, 2010 Winter Olympics in Vancouver, 2012 Summer Olympics in London, 2014 Winter Olympics in Sochi and 2016 Summer Olympics in Rio.^[53]

Ralph Lauren designs the official Opening Ceremony and Closing Ceremony parade outfits for the U.S. teams in addition to an assortment of village-wear apparel and accessories.^[54]

Previously, the corporation received negative press when it was found to have sourced the clothing it supplied to the 2012 athletes from China,^[55] so it vowed to source everything it produced for the 2014 Olympics from the US. Kraemer Textiles Inc. spun around 6,000 pounds^[56][57] of Merino wool yarn from Imperial Stock Ranch in Oregon, which was then sent to Longview Yarns in North Carolina to be dyed. The clothing assembly was completed by Ball of Cotton in California. Ultimately, 40 American vendors were involved with production.^[58]

Leadership[edit]

• Executive Chairman: Ralph Lauren (since 1967)
• Chief Executive Officer: Patrice Louvet (since 2017)

Former chief executives[edit]

1. Ralph Lauren (1967–2015)
2. Stefan Larsson (2015–2017)

Philanthropy[edit]

In 1989, it co-founded the Nina Hyde Center for Breast Cancer Research at Georgetown University Hospital in Washington D.C. in memory of the late Post fashion correspondent.^[59]

In 1994, Ralph Lauren acted as chairman and creates the name and symbol for Fashion Targets Breast Cancer, a charitable initiative of the CFDA that marshals the goodwill and services of the fashion industry to raise public awareness and funds for breast cancer internationally.^[60]

In 2000, Ralph Lauren Corporation launched its Volunteer Program, which energises employees and creates meaningful connections with the communities in which they work.^[61]

On September 15, 2000, Ralph Lauren Corporation launched the Pink Pony Campaign, a national initiative to reduce disparities in cancer care by raising awareness as well as enhancing prevention, screening, and treatment in poor and underserved communities.^[62]

In 2001, the Polo Ralph Lauren Foundation established the American Heroes Fund following September 11 to allow Polo’s 10,000 employees worldwide, as well as their customers, the opportunity to participate in the relief effort.^[63]

In 2003, Ralph Lauren established the Ralph Lauren Center for Cancer Care and Prevention in Harlem. The center is a collaboration between Ralph Lauren, Memorial Sloan-Kettering, and North General Hospital in Harlem, New York City.^[64]

In 2004, the Polo Fashion School was established, in which company executives work with inner-city youth to offer insights into the fashion business.^[65]

Established in 2006, the Polo Jeans G.I.V.E. (Get Involved Volunteer Exceed) campaign was created to inspire and encourage community service through volunteerism by supporting the efforts of dedicated volunteers and their causes.^[66]

In 2008, the Star-Spangled Banner, the original 1813 flag that inspired Francis Scott Key to write the National Anthem, was preserved by a $10 million contribution to Save America’s Treasures from Polo Ralph Lauren in 1998. The flag was then unveiled on Wednesday, November 19, 2008, in a new gallery at the Smithsonian National Museum of American History, in Washington D.C.^[67]

In July 2013, Ralph Lauren Corporation announced its commitment to restore the elite École des Beaux-Arts in Paris, one of the most influential art schools in France.^[68]

In 2014, Ralph Lauren Corporation partnered with The Royal Marsden NHS Foundation Trust, the largest and most comprehensive cancer center in Europe, to develop a world-class breast cancer research facility. In 2016, Ralph Lauren Corporation opened the Royal Marsden Ralph Lauren Center for Breast Cancer Research.^[69]

In March 2020, Ralph Lauren Corporation donated $10m and started making isolation gowns and medical masks to support the COVID-19 fight.^[70]

In May 2022, The Ralph Lauren Foundation announced $25 million worth of commitments to fund, expand or establish five Ralph Lauren cancer centers. The commitment will benefit institutions with a National Cancer institute (NCI) designation, including Georgetown Lombardi Comprehensive Cancer Center, the Memorial Sloan Kettering (MSK) ralph Lauren Center and three additional locations.^[71]

Controversy[edit]

Levi Strauss lawsuit[edit]

Levi Strauss & Co. filed a lawsuit against Abercrombie & Fitch and the RL Corporation in July 2007 for trademark infringement. It alleged that the separate retailers used Levi’s trademarked pocket design of connected arches in the design of some of their respective products.^[72]

South African Polo trademark issues[edit]

The Polo brand sold in South Africa is not affiliated with the Ralph Lauren brand. An independent South African company trademarked the Polo name and logo in South Africa.^[73][74]

Filippa Hamilton photo controversy[edit]

In 2009, Ralph Lauren apologized for digitally retouching a photograph of model Filippa Hamilton to make her look thinner.^[75] Hamilton also claims that she was fired by the company a few days later.^[76]

Accusations of intellectual property violation by Cowichan Tribes[edit]

After branding the sale of sweaters online as «Cowichan», it was reported that Cowichan Tribes would take «steps to communicate with Ralph Lauren and ensure that our product and name is protected».^[77] A petition through Change.org was set up to encourage Ralph Lauren to take action. This resulted in the product line being taken out of circulation and all mention of the name was removed from the Ralph Lauren website; there have been no further complaints from the Cowichan Tribe since.^{[citation needed]}

Howard Smith[edit]

In March 2022, Howard Smith, Ralph Lauren Corp.’s chief commercial officer, resigned after a board investigation found that his actions had breached the company’s code of conduct. The apparel said it “learned of concerns about Mr. Smith’s personal behavior recently”, and the board of directors’ audit committee initiated an independent investigation with the help of outside counsel. The firm didn’t go into detail about the claims but said the inquiry found that Mr. Smith’s actions broke the company’s code of conduct and ethics and that his resignation was required.^[78]

See also[edit]

• Tom Ford
• Perry Ellis
• Geoffrey Beene
• Bill Blass
• Billy Reid
• Joseph Abboud

References[edit]

External links[edit]

• Ralph Lauren – consumer website
• Ralph Lauren – corporate website
• Business data for Ralph Lauren Corporation:
  • Google
  • SEC filings
  • Yahoo!

Coordinates: 40°45′47″N 73°58′17″W / 40.76307°N 73.97137°W

Вот скажите, вы абсолютно уверены, что правильно произносите названия всемирно известных зарубежных фирм и компаний? Например, Nike, Lamborghini, Porsche, Moet & Chandon ? А как правильно произносить знаменитые Levi`s, Xerox, Samsung, Mitsubishi, не говоря уже о Hyundai?

Не уверен, что вы делаете это без ошибок.

1. Найки. 

Название бренда происходит от имени богини победы Ники и в оригинале звучит «Найки». Именно так его произносят в Соединенных Штатах. Однако незнание данного факта с одной стороны, и правила чтения английского слова «nike» с другой стороны, привели к широкому распространению в Европе в целом и в России в частности неправильной транскрипции «Найк». Неправильное в сущности название не только прижилось и закрепилось, но и используется в названии официального представителя компании в России.

2. Ламборгини. 

Итальянский производитель дорогих спортивных автомобилей называется «Ламборгини». Согласно правилам чтения в итальянском языке, если после «g» стоит «h», то оно читается как «Г». Однако в России настолько распространено неверное произношение «Ламборджини», что даже система автопоиска Google выдает именно его. Но если сказать Lamborghini привычным способом итальянцу, на вас посмотрят как на идиота, нанесшего серьезное оскорбление.

3. Хенде.

В переводе с корейского «Hyundai» означает «современность». Правильная русская транслитерация этого слова — «хёндэ» с ударением на последний слог. В российской рекламе название деликатно стараются не произносить, ограничиваясь лишь англоязычным написанием, хотя на официальном сайте компании используется написание «Хендэ». В народе же корейского автопроизводителя именуют и «Хёндай», и «Хюндай», и даже «Хундай».

4. пОрше.

Произносится «Порше» с ударением на первый слог по имени основателя компании Фердинанда Порше. Россияне либо путают ударный слог, либо теряют окончание, задаваясь вопросом, почему же тогда не читается конечная «e» в названии люксового внедорожника Cayenne (Порше Кайенн).

5. Бэ-Эм-Вэ.

Глупо конечно, но некоторые борцы за правильное называние всего и вся уверяют, что нужно говорить «Би-Эм-Дабл-Ю». Не нужно — потому что «Бэ-Эм-Вэ» — это абсолютно адекватное произношение для BMW, немецкого автомобилестроителя, чье название, как известно, произошло, сократившись от Bayerische Motoren Werke. В немецком языке буквы, вошедшие в бренднейм, называются именно так, и W — это «Вэ».

6. Моет э Шадон. 

Вопреки распространенному в России мнению, в имени всемирно известной марки шампанских вин при произнесении убирается не «т» в слове Moёt, а «н» в слове Chandon. Союз «и», представленный в имени амперсандом, читается, как и положено по-французски, «э».

7. Левис. 

Тщательные исследования выявили, что оба варианта уже давно и прочно вошли в общее употребление, и даже в США бытуют оба варианта. Люди продолжают интересоваться, спорить, доказывать, но вся доказательная база в этом случае сводится к двум моментам: носители английского языка чаще всего говорят Ливайз, потому что по правилам английского имя Levi читается как «Ливай»; но создателя первых джинс звали Леви. Леви Штраусс был немецким евреем, при рождении получившим имя Loeb. В 18 лет он переехал из родной Баварии в Сан-Франциско, и его имя для удобства произнесения в Штатах превратилось в Леви. И если следовать грамматике английского языка, то правильней «Левис».

8. Зирокс. 

Удивительно, но на самом деле «зирокс», а не «ксерокс». В Штатах начальную букву «X» всегда читают как «З». «Зена — королева воинов» тоже, кстати, пишется «Xena». Но в России с самого первого копировального аппарата Xerox называли именно ксероксом, и сейчас никто уже не поймет, о чем идет речь, если услышит «зирокс».

9. Самсон.

Samsung произносят в России произносят, как «Самсунг», но более правильно «САмсон» , с ударением на первом слоге, что в переводе означает «три звезды».

10. Мицубиси. 

Российское представительство японского автомобилестроителя Mitsubishi в своей последней кампании сделало акцент на варианте «Митсубиши». Предпоследний звук в японском языке в действительности читается как нечто среднее между «с» и «ш», но ближе к «с», чем к «ш», поэтому подавляющее большинство японистов и переводчиков с японского языка продолжают настаивать на «Мицубиси».

Ну а теперь может быть для кого то далекая тема, но все же — шпаргалка с правилами произношения имен дизайнеров и названий брендов.

Alexander McQueen – с именем Александр проблем не возникает, а вот его фамилия часто произносится неправильно: нужно говорить МаккуИн вместо МаккУин.

Azzedine Alaia – три гласных в фамилии этого дизайнера не должны вас пугать, его зовут Аззедин Алайя.

Badgley Mischka – это вовсе не имя одного человека, а фамилии основателей этого дизайнерского бренда Марка Бэджли и Джеймса Мишки.

Balmain – на англоязычный манер название этого бренда произносят как «БальмЕйн», но у него французские корни, поэтому правильно будет «БальмАн».

Bulgari – ювелирный бренд звучит как «БУлгари», а не «БАлгари».

Burberry – с этим английским брендом возникает масса разночтений, и, чтобы не запутать вас, мы не будем их перечислять: правильный вариант – «Бёрбери».

Carolina Herrera — первая буква в фамилии дизайнера оказывается немой, поэтому «КаролИна ЭрЭра».

Cartier – с ударением на последний слог правильным будет «КартьЕ».

Céline – несмотря на мнимый значок ударения над буквой Е, правильным будет ставить ударение на последний слог: «СелИн».

Chloé – это истинно французская марка, ее название произносят на французский манер «КлоЭ», а не «ХлОе».

Christian Louboutin – знаменитого обувщика зовут КРИСТИАН ЛУБУТАН, а его обувь сокращенно называют «Лубис».

Christian Lacroix – знакомьтесь, Кристиан Лакруа, а последняя буква в его фамилии не читается.

Comme des Garçons – этот японский бренд свое название произносит на французский манер, поэтому правильным будет «Ком де ГарсОн» без конечных букв С.

Dolce & Gabbana – выучить наизусть и никогда не делать ошибки, это же «ДОльче Энд ГаббАна».

Dsquared – сложное название этого итальянского бренда представляет собой игру слов, которая читается как «ДискуЭрт».

Emilio Pucci – Эмилио в данном случае именно ПУччи с ударением на первый слог, но никак не ПУси и не ПУкки.

Etro – итальянский бренд имеет ударение именно на первую букву, поэтому «Этро», а не «ЭтрО».

Hermès – в России долгое время этот бренд именовали не иначе как «ГермЕс», хотя правильной версией с учетом французской фонетики будет более короткое название «ЭрмЭ» с ударением на последний слог.

Hervé Léger – бандажные платья производит марка «ЭрвЭ ЛэжЭ», но точно не какой-нибудь Херв Леджер.

Giambattista Valli – это ЖАМБАТТИСТА ВАЛЛИ, а его коллега Gianfranco Ferre звучит не иначе как ЖанфрАнко ФеррЭ.

Giorgio Armani – обижать великого дизайнера не стоит, поэтому запомните, что верно его имя звучит как «ДжОрджо АрмАни».

Givenchy – не Дживенчи, не Гивенчи, а только ЖиваншИ.

Jean-Paul Gaultier – с Жаном-Полем все просто, а вот с фамилией бывают загвоздки – она звучит как «ГотьЕ».

Jimmy Choo – марка обуви и АКСЕССУАРОВ произносится как ДжИмми ЧУ.

Guess – пожалуйста, только не ГуЁс, а просто «ГЕс».

Lacoste – читается как пишется, но с ударением на букву О.

Loewe – как только не коверкают название этой испанской марки, хотя звучит она вполне просто: «ЛоЭвэ».

Louis Vuitton – не ЛуИс, а ЛуИ, и не ВьютОн, а ВюитОн. Запишите себе как шпаргалку!

Marchesa – по итальянским правилам название нужно читать как «МаркЕза», а не «МарчЕза».

Miu Miu – почти как мяукающая кошка: «МИу МИу».

Moschino – название бренда происходит от фамилии его основателя ФрАнко МоскИно.

Nina Ricci – по аналогии с ГУЧЧИ произносим Риччи.

Proenza Schouler – на названии этого американского бренда можно практически «язык сломать». Запомните, как читается правильный вариант: «ПроЭнза СкУлер».

Ralph Lauren – верным будет произношение ЛОрен, а не ЛорАн, потому что это американский бренд.

Salvatore Ferragamo – вдыхайте глубоко и тренируйтесь: «СальватОрэ ФеррагАмо».

Sergio Rossi – не Серхио, как в Испании, а СЭржо, на итальянский манер.

Sonia Rykiel – с Соней все понятно, а фамилия дизайнера читается как «РикЕль».

Tommy Hilfiger – это простое имя у многих почему-то вызывает трудности. Верно будет говорить «ТОмми ХилфИгер».

UGGs – не «уггс», а «агс», что, впрочем, не мешает всем называть эту обувь просто уггами.

Versace – говорим «ВерсАче» с ударением на предпоследний слог.

Vionnet – не «Вайонет» на английский манер, а «ВьоннЭ» с потерянной последней буквой.

Yves Saint Laurent – это имя в связи с выходом биографического фильма теперь у всех на слуху, так что не делайте ошибок, это же «Ив СЭн ЛорАн» и никто больше.

[источники]

источники

http://xexe.club/40897-10-oshibok-v-proiznoshenii-nazvaniy-izvestnyh-brendov.html

http://www.wmj.ru/moda/praktikum/kak-pravilno-proiznosit-nazvanya-dizaynerskih-brendov/

http://www.elle.ru/moda/fashion-blog/kak-pravilno-proiznosit-imena-dizaynerov-i-nazvaniya-brendov/2/

Вот еще несколько интересностей: вот например Самые популярные мифы зимней эксплуатации автомобиля, а вот 24 сайта для тех, кому скучно и Почему пассажирам самолётов не выдают спасательные парашюты. Узнайте еще Почему кошки так любят коробки? и Как появились рекорды Гиннесса?

Оригинал статьи находится на сайте ИнфоГлаз.рф Ссылка на статью, с которой сделана эта копия — http://infoglaz.ru/?p=78920

В Википедии есть статьи о других людях с фамилией Лорен.

Это статья о модельере. О созданной им компании см. Polo Ralph Lauren

Ра́льф Ло́рен (англ. Ralph Lauren, настоящая фамилия Ли́фшиц — Lifshitz^[4]; род. 14 октября 1939, Бронкс, Нью-Йорк) — американский модельер, дизайнер и предприниматель, кавалер ордена Почётного легиона. Основатель компании Ralph Lauren Corporation, флагманом которого является модный бренд Polo Ralph Lauren. Один из богатейших людей США^[5] и мира^[6].

Особенности стиля

Ральф Лорен заимствует идеи из английского «кантри», вдохновляясь традиционным обликом английских землевладельцев и стилем их усадебной жизни. Другой его источник — американский стиль «вестерн» с его сапогами, джинсами и кожаными куртками с бахромой: облагороженный, он становится неотъемлемой частью американского имиджа^[7]:593. Модельер объединяет рустикальный облик и спортивную одежду в духе игры в поло с элегантностью, при этом нарочитая небрежность с ореолом романтизма должна лишь подчёркивать социальный статус и финансовую состоятельность человека, одетого в его стиле.

Биография

Родился в Бронксе, в семье еврейских эмигрантов из бывшей Российской империи^[8]. Его отец, Франк Лифшиц (1904—1994), эмигрировал в США в 1920 году^[* 1] из Пинска^[10] (после революции вошедшего в состав УНР) и работал в Нью-Йорке маляром, а в свободное время писал прозу на идише^[11][12]; его мать, Фрейдл (позже Фреда, Фрида) Котляр (1905—1994), эмигрировала в 1921 году из Гродно (в то время отошедшего к Польше) и занималась воспитанием четверых детей. Дома говорили на идише^[13][14].

Семья из шести человек жила в однокомнатной квартире в бедном нью-йоркском квартале Бронкса (среди соседей Лившицей был будущий модельер Кельвин Кляйн). Ральф с детства любил искусство, мечтал о красивой жизни и карьере баскетболиста или актёра. Будучи подростком, он побывал в гостях у приятеля из состоятельной семьи, где его поразила личная гардеробная с коллекцией одежды и обуви на многочисленных полках, — тогда как в их семье был всего один шкаф на всех домочадцев. Решив, что когда-нибудь у него будет такая же гардеробная, он поставил себе цель — стать богатым и успешным. В одном из школьных сочинений он написал, что хочет стать миллионером. Его первым шагом на пути к цели стала покупка классического английского костюма-тройки, на который 12-летний Ральф долгое время копил каждый свободный цент.

В 1955 году, в возрасте 16 лет, Ральф поменял отцовскую фамилию на более благозвучную Лорен^[* 2]. В 1957 году он окончил школу де Витт-Клинтон, после чего некоторое время учился в Талмудической академии. Затем, желая изучать экономику и бизнес, он поступил в Колледж Бернарда Баруха^[en], однако через два года бросил обучение и ушёл в армию, где служил с 1962 по 1964 год.

Вернувшись из армии, Ральф некоторое время работал продавцом-ассистентом в компании Brooks Brothers, затем устроился продавцом в компанию Rivetz&Co, занимавшуюся пошивом галстуков. В 1966 году, вдохновившись образом Дугласа Фэрбенкса, Ральф предложил выпускать новую, более широкую модель галстука — но его идею отвергли. Тогда он решил самостоятельно заняться её продвижением: арендовав почтовый адрес в Эмпайр-стейт-билдинг, в 26 лет он открыл собственную галстучную компанию. Поначалу его клиентами были небольшие магазинчики, но вскоре универсальный магазин Neiman Marcus^[en] разместил заказ на 1200 галстуков.

В 1967 году производитель одежды Норман Хилтон (англ. Norman Hilton) вкладывает в дело начинающего модельера 50 тысяч долларов, что позволило Ральфу открыть свой первый магазин и начать торговать галстуками под маркой Polo^[* 3] — логотипом компании стало изображение игрока в поло, скачущего на лошади.

В 1968 году Ральф открывает собственный отдел в магазине Bloomingdale’s. К 1971 году производство расширяется, и Ральф открывает магазин в Беверли-Хиллз, на улице Родео-Драйв. В том же году он выпускает свою первую коллекцию женской одежды, Ralph Lauren Womens wear, представив белые хлопковые сорочки, скроенные на мужской манер.

В 1970 году его коллекция мужской одежды была впервые отмечена премией американских модных критиков Coty Award^[en] (также получал её в 1976 и 1977 годах).

В 1970-е годы Ральф Лорен привлёк нового инвестора, Питера Смита (англ. Piter Smith), который стал президентом компании. В этот период он делает ставку на спортивных сорочках, начав выпускать их в широкой гамме из 24 оттенков.

В 1974 году по заказу студии Paramount Pictures Лорен разрабатывает костюмы для фильма «Великий Гэтсби». 1978 год ознаменовался коллекцией одежды Western wear, вдохновлённой образами Дикого Запада. Продолжая развитие образа в стиле «вестерн», Ральф Лорен стал позиционироваться как дизайнер, «открывший Америке Америку».

В 1981 году Ральф Лорен был среди первых получателей премии Американского совета модельеров — впоследствии он награждался советом ещё шесть раз за коллекции как женской, так и мужской одежды.

В 1983 году он начал производить предметы мебели и аксессуары для дома: постельное бельё было пошито из хлопка для производства сорочек, поэтому наволочки для подушек дизайнер придумал украсить рядом пуговиц^[15].

В 1986 году журнал Time опубликовал развёрнутую статью о модельере (Selling a Dream of Elegance and the Good Life), разместив его фотографию на своей обложке.

Ральф Лорен создал логотип с изображением мишени для благотворительной компании Fashion Targets Breast Cancer^[en], стартовавшей в Великобритании в 1996 году и направленной на сбор средств для борьбы с раком груди.

В 2005 году модельер издал книгу «Дневники коллекции», посвящённую работе над выпуском своей последней осенней линии женской одежды. В 2006 году объявил, что больше не будет использовать натуральный мех, а также подписал контракт на разработку униформы для Уимблдонского турнира.

В 2007 году Американский совет модельеров наградил Ральфа Лорена премией «Легенда американской моды» — на он является единственным получателем этой премии.

В 2007 году у бренда насчитывается около 300 магазинов по всему миру.

В 2008 году Лорен стал официальным дизайнером американской сборной на Олимпиаде в Пекине. Подвергшись критике за то, что одежда для спортсменов была выполнена в Китае, его олимпийская коллекция для игр 2014 года в Сочи была полностью выполнена в США, начиная с сырья и кончая пошивом.

В 2015 году Ральф Лорен объявил о том, что оставляет пост главного креативного директора компании. На его смену пришел Стефан Ларссон, работавший на аналогичной позиции в компании Old Navy.

Личная жизнь

20 декабря 1964 года Ральф Лорен женился на Рики-Энн Лоу-Бир (англ. Ricky Anne Low-Beer), с которой познакомился на приёме у окулиста, где она работала в приёмной. Их сын Эндрю стал актёром и телережиссёром, другой сын, Дэвид, занял пост старшего вице-президента компании Polo Ralph Lauren по рекламе, маркетингу и корпоративным коммуникациям; в сентябре 2011 года он женился на Лорен Буш (англ. Lauren Bush), племяннице бывшего президента США Джорджа Буша. Их дочь Дилан — владелица кондитерского магазина Dylan’s Candy Bar, позиционирующегося как самый большой магазин сладостей в мире.

В 1987 году модельеру был поставлен диагноз — доброкачественная опухоль мозга. В том же году была успешно проведена операция по её удалению, после чего Ральф полностью выздоровел.

Состояние

С состоянием в 7,5 миллиардов долларов Ральф Лорен входит в список 200 богатейших людей мира; он числится на 57 строчке рейтинга богатейших людей США^[5] и 165 строчке — мира^[6] по версии журнала «Форбс»^[* 4].

Благотворительная деятельность

Начиная с осени 2013 года Ральф Лорен финансирует работы по реставрации и модернизации парижской Высшей школы изящных искусств, старейшей художественной школы мира, включая реставрацию «Полукружия» — фрески главного амфитеатра работы Поля Делароша (1836—1841), изображающей 75 великих художников прошлого^[16][17].

Автомобильная коллекция

Ральф Лорен является коллекционером редких автомобилей^[10][18]. В 1988 году он приобрёл Bugatti Atlantic — редчайший автомобиль, который оценивается в 40 миллионов долларов. Также ему принадлежат Ferrari 250 GTO 1962 года выпуска, две машины Ferrari 250 Testa Rossa, три McLaren F1 (1996, среди них — редчайший F1 LM), Mercedes 300SL Gullwing, Mercedes-Benz SSK Count Trossi («Чёрный принц», 1930 год выпуска), Blower Bentley (1929), Porsche 997 GT3 RS, Bugatti Veyron, Alfa Romeo 8C 2900B Mille Miglia (1938), Lamborghini Reventon и редкий Roadster Reventon. На конкурсе автомобилей Pebble Beach Concours d’Elegance^[en] машины из его коллекции несколько раз выигрывали приз лучших (Best in Show).

В 2005 году его коллекция демонстрировалась в бостонском Музее изобразительных искусств. В 2011 году 17 автомобилей были выставлены в Париже, в Музее декоративного искусства^[* 5].

Коллекции Ральфа Лорена посвящена передача «Скорость, стиль и красота» (англ. Speed, Style and Beauty: Cars from the Ralph Lauren Collection), вышедшая на телеканале Discovery в 2007 году^[19].

Признание

• 1970 — премия американских модных критиков Coty Award^[en] (за коллекцию мужской одежды)
• 1976 — премия Коти (за коллекции мужской и женской одежды)
• 1977 — премия Коти (за коллекцию женской одежды)
• Премии Совета американских модельеров:

• 1981 — премия
• 1986 — специальная премия
• 1991 — премия Джоффри Бина^[en] за пожизненные заслуги
• 1995 — «Дизайнер года» в номинации «женская одежда»
• 1996 — «Дизайнер года» в номинации «мужская одежда»
• 1995 — премия «Дом Периньон»
• 2007 — «Легенда американской моды» и «Дизайнер года» в номинации «мужская одежда»

• 2010 — кавалер ордена Почётного легиона (награда получена из рук президента Франции Николя Саркози).

Публикации

• 1981 — Jeffrey A Trachtenberg. Ralph Lauren: The Man behind the Mystique. Little, Brown and Company, New York
• 2002 — Colin McDowell. Ralph Lauren: The Man, The Vision, The Style. Rizzoli, New York
• 2003 — Michael Gross: Genuine Authentic: The Real Life of Ralph Lauren. Harper, New York

В кинематографе

• 1999 — т/с Друзья (6 сезон, 8 серия), камео
• 2019 — Very Ralph, док. фильм, продюсер и режиссёр Сьюзан Лэйси^[en]

Примечания

Источники

Комментарии

Ссылки

• ralphlauren.com​ (англ.) — официальный сайт Ральф Лорен
• Ральф Лорен на ресурсе facebook.com (англ.)
• Polo Ralph Lauren Foundation (англ.)

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Ralph Lauren KBE
Lauren in 2013
Born	Ralph Lifshitz October 14, 1939 (age 83) New York City, U.S.
Alma mater	Baruch College
Occupation(s)	Executive chairman, Ralph Lauren Corporation
Board member of	Ralph Lauren Corporation Club Monaco
Spouse	Ricky Lauren ​ (m. 1964)​
Children	3, including Dylan and David Lauren
Relatives	Greg Lauren (nephew)

Ralph Lauren, KBE ( LOR-ən; né Lifshitz; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his collection of rare automobiles, some of which have been displayed in museum exhibits. Lauren stepped down as CEO of the company in September 2015 but remains executive chairman and chief creative officer.^[1] As of April 2022, his net worth was estimated at US$6.9 billion.^[2]

Early life[edit]

Ralph Lifshitz was born on October 14, 1939, in the Bronx, New York City,^[3][4] to Ashkenazi Jewish immigrants,^[5][6][7][8] Frieda (Cutler) and Frank Lifshitz, an artist and house painter,^[9][10] from Pinsk, Second Polish Republic, now Belarus.^[11][12] His mother was from Drohiczyn, Poland. The youngest of four siblings,^[13][14] he has two brothers and one sister.

Lauren attended day school followed by the Manhattan Talmudical Academy, before eventually graduating from DeWitt Clinton High School in 1957.^[15] He went to Baruch College of the City University of New York (CUNY), where he studied business, although he dropped out after two years.^[16]

Lauren was one of several design leaders raised in the Jewish community in the Bronx, along with Calvin Klein and Robert Denning.^[17][18]

Career[edit]

Early career[edit]

From 1962 to 1964 Lauren served in the United States Army. After his discharge, he worked briefly for Brooks Brothers as a sales assistant before becoming a salesman for Rivetz, a necktie company.^[19] At age 28, working for tie manufacturer Beau Brummell, Lauren convinced the company president to let him start his own line. He launched The Ralph Lauren Corporation in 1967 with men’s ties. ^[20]

Polo[edit]

Drawing on his interests in sports, Lauren named his first full line of menswear ‘Polo’ in 1968. He worked out of a single «drawer» from a showroom in the Empire State Building and made deliveries to stores himself.^[21] By 1969, the Manhattan department store Bloomingdale’s sold Lauren’s men’s line exclusively. It was the first time that Bloomingdale’s had given a designer their own in-store boutique.^{[citation needed]}

In 1971, Ralph Lauren Corporation launched a line of tailored shirts for women, which introduced the Polo player emblem to the world for the first time, appearing on the shirt’s cuff. The first full women’s collection was launched the following year. In 1971 Lauren also opened a store on Rodeo Drive in Beverly Hills, California; this was the first freestanding store for an American designer.^[22]

In 1972, the Ralph Lauren Corporation introduced a signature cotton mesh Polo shirt in various colors. Featuring the polo player logo at the chest, the shirt became emblematic of the preppy look—one of Ralph Lauren’s signature styles. The tagline for the ad campaign was: «Every team has its color – Polo has seventeen.»^[23]

In 1974, he outfitted the male cast of The Great Gatsby in costumes from his Polo line – a 1920s-style series of men’s suits and sweaters, except for the pink suit which Lauren designed especially for Robert Redford’s Jay Gatsby. In 1977, Diane Keaton and Woody Allen wore Lauren’s clothes throughout their Oscar-winning film, Annie Hall.^[24]

Fragrance[edit]

The first Ralph Lauren fragrances, produced by Warner-Lauren, Ltd. were launched at Bloomingdale’s in March 1978. Lauren, a fragrance for women, on March 12 and Polo, cologne for men, on March 26. This was the first time that a designer had introduced two fragrances – one for men and one for women – simultaneously. The company entered the European market, and went international in 1981 with the opening of the first freestanding store for an American designer on New Bond Street in the West End of London, England.^{[citation needed]}

Later 20th century[edit]

Ralph Lauren opened his first flagship in the Rhinelander mansion, on Madison Avenue and 72nd Street in New York City in 1986. Lauren re-created the building’s original opulence with a young design consultant named Naomi Leff, with whom he had previously worked on Ralph Lauren Home.^[25] The Polo Sport line was introduced in 1992 followed by over ten additional lines and acquired brands, including Ralph Lauren Purple Label in 1995 and Lauren Ralph Lauren in 1996.^{[citation needed]}

On June 12, 1997, the company became a publicly traded company on the New York Stock Exchange.^[26]

The 98-seat restaurant RL opened in March 1999 in Chicago in a newly constructed building adjacent to the largest Ralph Lauren store at the corner of Chicago and Michigan Avenues. It was followed by the opening of two additional restaurants – Ralph’s at 173 Boulevard Saint Germain Paris flagship store in 2010 and The Polo Bar at Polo’s flagship in New York in 2015.^[27]

Later years[edit]

The company launched its website and online shop in 2000 as polo.com by RL Media (a cooperation between Ralph Lauren and NBC). In 2007, Ralph Lauren Corporation acquired the NBC share of RL Media and the web site was relaunched as ralphlauren.com. In 2008, Ralph Lauren Corporation launched a brand called American Living, exclusively for JCPenney. It was the largest cross-category brand launch in the history of Ralph Lauren and JCPenney. On September 29, 2015, it was announced that Stefan Larsson would replace the company’s founder, Ralph Lauren, as CEO in November. Lauren will stay on as executive chairman and chief creative officer.^[28][29]

Lauren has appeared on over 100 magazine covers including Architectural Digest, GQ, Forbes, Town & Country, TIME and Vogue.^{[citation needed]}

Lauren celebrated the 50th anniversary of his brand in a fashion show at Bethesda Terrace in Central Park on September 8, 2018. Attendees included Oprah Winfrey, Hillary Clinton, Kanye West, Robert DeNiro, and Jessica Chastain.^[30]

Personal life[edit]

Family[edit]

On December 20, 1964, Lauren married Ricky Ann Loew-Beer in New York City. She is the daughter of Margaret Vytouch and Rudolph Loew-Beer. The two had met six months earlier, in a doctor’s office where she was working as a receptionist and on alternate days teaching dance.^[31] She is the author of The Hamptons: Food, Family and History.^[32]

They have three children. Andrew Lauren (b. 1969) is a film producer and actor.^[33] David Lauren (b. 1971) is executive vice president of Global Advertising, Marketing, and Communications at Ralph Lauren Corporation and Dylan Lauren (b. 1974). In September 2011, David married Lauren Bush, the granddaughter of former U.S. President George H. W. Bush.^[34] Lauren and David have two children and live in Manhattan.^[35] Dylan Lauren, owner of Dylan’s Candy Bar in New York City, was married in June 2011 to hedge fund manager Paul Arrouet.^[36] Dylan and Paul welcomed twins on April 13, 2015 via surrogate in New York City.^[37]

In April 1987, Ralph Lauren underwent surgery to remove a benign brain tumor and made a full recovery.^[38]

Lauren owns a 17,000-acre cattle ranch in Ridgway, Colorado,^[39] and a 17,000 sq foot manor built in 1919 in Bedford, New York.^[40]

Automobile collection[edit]

Ralph Lauren is well known as a collector of automobiles,^[41] with about 100 automobiles, some being extremely rare. He owns a 1962 Ferrari 250 GTO, two Ferrari TRs, three 1996 McLaren F1s (one of them an ultra-rare McLaren F1 LM), a Mercedes-Benz 300 SL Gullwing, a 1929 Bentley 4½ Litre («Blower Bentley»), one Bugatti Type 57SC Atlantic, a 1937 Bugatti Type 57SC Gangloff, a Porsche 911 GT3 RS, a Bugatti Veyron, a 1930 Mercedes-Benz SSK «Count Trossi» (aka «The Black Prince»), a 1938 Alfa Romeo 8C 2900B Mille Miglia.^[42] and a rare Lamborghini Reventón Roadster.

His cars have won «Best of Show» at the Pebble Beach Concours d’Elegance twice, his 1938 Bugatti Type 57SC Atlantic won in 1990 and his 1930 Mercedes-Benz SSK «Count Trossi» roadster won in 1993. In 2005 his collection was displayed at Boston’s Museum of Fine Arts.^[43] Seventeen cars from his collection were exhibited at the Musée des Arts Décoratifs, Paris, in 2011.^[44] In 2017, Lauren’s now $600 million dollar car collection took center stage during New York Fashion Week.

Philanthropy[edit]

Lauren stated in May 2014, «I hate when people call me philanthropic because I see it as more coming from the heart.»^[45]

In 1989 Lauren co-founded the Nina Hyde Center for Breast Cancer Research at Georgetown University Hospital in Washington D.C. in memory of the late Post fashion correspondent.^[46] He served as chairman and created the name and symbol for Fashion Targets Breast Cancer, a charitable initiative of the CFDA that founded in 1994 that marshals the goodwill and services of the fashion industry to raise public awareness and funds for breast cancer internationally.^[47]

In 2000 the Ralph Lauren Corporation launched its Volunteer Program, which energizes employees and creates meaningful connections with the communities in which they work.^[48] On Friday, September 15, Ralph Lauren Corporation launched the Pink Pony Campaign, a national initiative to reduce disparities in cancer care by raising awareness as well as enhancing prevention, screening, and treatment in poor and underserved communities.^[49]

The Polo Ralph Lauren Foundation established the American Heroes Fund following the September 11th attacks to allow Polo’s 10,000 employees worldwide, as well as their customers, the opportunity to participate in the relief effort.^[50]

In 2003, Lauren supported the establishment the Ralph Lauren Center for Cancer Care and Prevention in Harlem. The Center is a collaboration between Ralph Lauren, Memorial Sloan-Kettering, and North General Hospital in Harlem, New York City.^[51]

The Polo Fashion School was established in 2004, in which Company executives work with inner-city youth to offer insights into the fashion business.^[52] Established in 2006, the Polo Jeans G.I.V.E. (Get Involved, Volunteer, Exceed) campaign was created to inspire and encourage community service through volunteerism by supporting the efforts of dedicated volunteers and their causes.^[53]

The Star-Spangled Banner, the original 1813 flag that inspired Francis Scott Key to write the United States National Anthem, was preserved by a $10 million contribution to Save America’s Treasures from Polo Ralph Lauren in 1998. The flag was then unveiled on Wednesday, November 19, 2008, in a new gallery at the Smithsonian National Museum of American History, in Washington, D.C.^[54]

Ralph Lauren Corporation announced in July 2013 its commitment to restore the elite École des Beaux-Arts in Paris, one of the most influential art schools in France.^[55]

In 2014, the Ralph Lauren Corporation partnered with the Royal Marsden, the largest and most comprehensive cancer center in Europe, to develop a world-class breast cancer research facility.^[56] They opened the Royal Marsden Ralph Lauren Center for Breast Cancer Research in 2016.^[57]

Politics[edit]

Lauren is a regular donor to the Democratic Party.^[58]

Awards and honors[edit]

See also[edit]

• List of swimwear brands

Further reading[edit]

• Gross, Michael. Genuine Authentic: The Real Life of Ralph Lauren. Harper, New York 2003.
• Trachtenberg, Jeffrey A. Ralph Lauren: The Man behind the Mystique. Little, Brown and Company New York 1981.
• McDowell, Colin. Ralph Lauren: The Man, The Vision, The Style. Rizzoli, New York 2002.

References[edit]

External links[edit]

• Ralph Lauren website
• Ralph Lauren at IMDb
• Ralph Lauren Center for Cancer Care and Prevention
• Profile of Ralph Lauren at Men’s Vogue
• Ralph Lauren Auto Collection at worldcarfans.com
• Ralph Lauren Classic Automobile Collection at Wired